Last updated: 10 October 2026
This Privacy Policy explains how [[BUSINESS LEGAL NAME]], operating the online store Wholesale Dada at [[DOMAIN]] (“Wholesale Dada”, “we”, “us”, “our”), collects, uses, shares and protects your personal data when you visit our website, place an order, or contact us by email, phone or WhatsApp.
We process personal data in accordance with the Digital Personal Data Protection Act, 2023, the Information Technology Act, 2000 and the rules made under them, and the Consumer Protection (E-Commerce) Rules, 2020. By using our website you agree to the practices described in this policy.
1. Personal data we collect
Information you give us
- Name, email address, mobile number, billing and shipping address when you place an order or create an account.
- GSTIN and business name, if you provide them for business or bulk purchases.
- Messages and details you share through our contact form, bulk-order enquiry form, email or WhatsApp.
- Email address if you subscribe to our newsletter.
Information collected automatically
- Device and browser information, IP address, approximate location, pages viewed, products searched and how you interact with our website.
- Information collected through cookies and similar technologies (see section 6).
Payment information
Payments are processed by secure third-party payment gateways. We do not store your full card number, CVV, UPI PIN or net-banking passwords. We receive only limited payment details such as transaction ID and payment status.
2. Why we use your personal data
- To process, confirm, ship and deliver your orders and send order and delivery updates (by email, SMS or WhatsApp).
- To respond to your questions, bulk-order enquiries, returns, refunds and complaints.
- To create and manage your customer account.
- To prevent fraud, misuse and unauthorised transactions, and to keep our website secure.
- To understand how our website is used and improve our products, prices and services.
- To send you offers, new arrivals and newsletters, only where you have agreed. You can unsubscribe at any time.
- To comply with legal, tax (including GST) and accounting obligations, and to respond to lawful requests from authorities.
We process your personal data on the basis of your consent, or for legitimate uses permitted by law such as completing a purchase you have requested and meeting legal obligations.
3. Who we share your data with
We do not sell your personal data. We share it only as needed with:
- Our e-commerce platform (Shopify), which hosts our store and processes order data on our behalf.
- Payment gateways and banks, to process your payments and refunds.
- Courier and logistics partners, to deliver your orders (your name, address and phone number).
- Communication service providers (email, SMS, WhatsApp), to send you order updates and messages you have asked for.
- Analytics and advertising providers, to understand website usage and show relevant ads, subject to your cookie choices.
- Government authorities, courts or law enforcement, where required by law.
- A buyer or successor, if our business is merged, acquired or transferred, subject to this policy.
Our service providers are required to protect your data and use it only for the services they provide to us.
4. Data storage and transfers outside India
Some of our service providers, including our e-commerce platform, may store or process data on servers outside India. Where this happens, we take reasonable steps to ensure your data is protected and transferred only as permitted under Indian law.
5. How long we keep your data
We keep your personal data only as long as needed for the purposes described above. Order and invoice records are kept for the period required under tax and accounting laws. When data is no longer needed, we delete or anonymise it.
6. Cookies
We use cookies and similar technologies to keep your cart working, remember your preferences, keep the website secure, and understand how visitors use our site. Some cookies are set by third parties such as analytics and advertising providers. You can manage or block cookies in your browser settings. Blocking essential cookies may stop parts of the website, such as the cart and checkout, from working.
7. Your rights
Subject to applicable law, you have the right to:
- Get a summary of the personal data we hold about you and how we use it.
- Ask us to correct, complete or update your personal data.
- Ask us to erase your personal data, unless we must keep it to meet a legal obligation.
- Withdraw consent you have given, for example to marketing messages. Withdrawal does not affect processing done before it.
- Nominate another person to exercise your rights in case of death or incapacity.
- Raise a grievance with us, and, if not resolved, with the Data Protection Board of India.
To use any of these rights, contact our Grievance Officer (section 10). We may need to verify your identity before acting on a request.
8. Children
Our website is intended for users aged 18 and above. We do not knowingly collect personal data from children under 18 without verifiable consent from a parent or lawful guardian. If you believe a child has given us personal data, please contact us and we will delete it.
9. Security
We use reasonable security practices, including encrypted (HTTPS) connections and access controls, to protect your personal data. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please keep your account password confidential.
10. Grievance Officer and contact
If you have any questions, requests or complaints about this policy or your personal data, contact our Grievance Officer:
Name: [[GRIEVANCE OFFICER NAME]]
Designation: [[DESIGNATION]]
Email: [[EMAIL]]
Phone: [[PHONE]] ([[WORKING HOURS, e.g. Mon–Sat, 10 am–6 pm]])
Address: [[REGISTERED ADDRESS]]
We will acknowledge your complaint within 48 hours and aim to resolve it within one month of receipt.
11. Changes to this policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last updated” date. Please review it periodically.